Seiko: New products for the 140th everlasting nature
In an on the web conference, Grand Seiko introduced its 2021 strategy, and that is based on an optimistic but watchful approach and draws on one hundred forty years of history. Two brand-new movements, which were issued throughout limited editions last year, are going to be added to the current series along with supported by the new case style Series 9.
As Shinji Hattori, CHIEF EXECUTIVE OFFICER of Seiko and Fantastic Seiko reminds people: " Last year 2020, we famed the 160th birthday involving my great-grandfather Kintaro Hattori. This year, to 2021, we shall celebrate the 140th birthday of our Seiko brand. "
Few see brands can ask their very own founders for such a one on one route, and even less in case the brand has a long historical past. Like Hermès (Emmanuel Blancpain is vice president of gift of money and marketing), the company remains to be managed by the founding Dumas family. Audemars Piguet possesses two Audemars working in the corporation, as well as Jack Heuer in the watch brand TAG Heuer carrera of the same name. But these are simply a few of the hundreds.
Wisdom in addition to restraint However , obedient to his character, Hattori is not complacent about this background. " There is no nostalgia, only the course that can continue to support us today. Always be a single step ahead-but only one action. You must be ambitious, however focus on the customer. As we often say, don’t escape, yet keep going.. We must maintain a precise vision, consider the long-term route, and follow our own way. "
Typically the world's fourth brand out there segment Currently, Grand Seiko claims to be the final brand with a global tariff of between US$5, 000 as well as US$10, 000 (by believed value, second only to Cartier, Omega and Breitling), plus it continues to grow. The main pillars of the trademark are the high-end market part created by Grand Seiko plus the Prospex diving series in which celebrated its 55th wedding anniversary last year.
Huge Seiko currently has twelve stores around the world outside of Okazaki, japan. In terms of products, two completely new movements that were issued with limited quantities last year, that is 9SA5 (36, 000 vph, 80 hours power reserve) and Spring Drive your five days power reserve, will now always be added to the main catalog.
Producer confirmed that the way the idea wants to communicate with customers is actually evolving. First, pay more care about marketing and digital communication; 2nd, pay more attention to history, love and innovation; third, make collectors clubs, such as the GS9 club, which opened within Japan in 2015.
New case design and style: 9 series Regarding new models, Grand Seiko introduced a new design, the actual Series 9, inspired with the 44GS model in 1967. The new case is equipped with brand new hour markers and fresh Zaratsu finishes, and has switching between polished and satin completes (Zaratsu is usually associated with remarkably polished finishes). SLGH005 could be the first watch with a size of 40 mm to take this new design. Its switch can summon the birch trees in the Japanese mend in winter. The design will steadily be extended to other Grand Seiko series
Black darkness This limited version model is supplemented like a weed model (SLGH007) in the constrained edition of 140 bits, and its dial reproduces the particular annual rings of forest found near the company's brand-new creative site, Stone Business. More than 100 fine traces pass through the black dial-very unusual for Grand Seiko, which is even rarer since platinum is the material on the 40mm case (also the being unfaithful series design). For buffs of symbolism, the legend at 6 o'clock about the dial indicates the hr markers, and the buckle and also date hole are made of platinum.
Four conditions in Japan Great Seiko has launched a number of new works representing all these four seasons. This is a basic concept for international hobbyists, because the Japanese can acknowledge 24 different seasons! All these four models represent planting season, summer, autumn and winter respectively. The initial two are equipped with 9S86 high-frequency calibers (SBGJ251 and SBGJ249, May 2021), while the next two are equipped with GMT 9R86 spring-driven calibers (SBGE271 along with SBGE269, September 2021).
Unique limited release chronograph Finally, typically the anniversary chronograph was released: SBGC240 will be issued in the limited edition for Seiko’s 140th birthday, equipped with often the Spring Drive chronograph 9R86 movement. This watch as well available in July, with a combined black ceramic and gold-Grand Seiko's new product-and the latest dodecagonal bezel. Owners can appreciate the accuracy (+/- one particular second per day) with this masculine part (44mm diameter).
This SBGD207 provides you with Spring Drive 9R01 activity. The 43 mm dimension platinum strap mother-of-pearl call is set with 97 diamond jewelry and 24 green garnets. This jewelry watch seems to be aimed towards male customers, who like the Shinshu area where Seiko's Micro Artist Studio can be found.